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Buell Forum » Balancing Allegiance with Rebellion, the H-D Way » Archive through July 05, 2012 » Need your help considering Buell shutdown by HD. « Previous Next »

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Benny_k
Posted on Sunday, March 28, 2010 - 09:42 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Hey guys.

My name's Benny and I'm from Switzerland.
I hope you don't slaughter my by posting on your forum as I ride a HD. XR1200 to be exactly. It's slightly modified for more handling and ground clearance. I regularly go out riding with Buell guys and sportbike riders as regular HD guys are way to slow ( I got my dyna for that purpose)
I'm a member of www.xr1200ownersgroup.com and they suggested I should take a look at your site with my questions.

I have to write a multi-page work in school(further education). It has to be about economy, marketing and stuff. So as topic I chose Buell Motorcycles. I plan to write about how they failed or were shutdown by HD. And maybe that the 1125 model was a sales flop ( I personally like the 1125CR)
Here's my question:
Has anyone nice sources/internet pages about Buell History, Sales figures of the last years and stuff considering the end of buell? Same for HD and financial crisis, why they bought MV Agusta, sales drop and so on.

I hope you get what I mean. I have to do a thesis why BUELL was shutdown and later in the work prove it with facts.

All your help is greatly appreciated!

Thank you in advance!

Benny
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Moxnix
Posted on Sunday, March 28, 2010 - 04:25 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

The closing of Buell may well be studied in our US business schools for years. There are many articles through the forum threads that may help your research.

I would include a bit regarding how H-D restricted sales to existing Harley dealerships, many of which did not want them, instead of allowing Buell to be a franchisor to sportbike outlets. Okay, he a busy guy, but he knows the big picture and the antiquated mentality of Harley management compared to Buell.

Look for the forum titled "Court" on the topics page and ask him for references to articles about the episode. Court is a long time friend of Erik Buell, Buell enthusiast, and adjunct professor at Columbia University business school.

Geht's gut!
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Huck_farley
Posted on Monday, March 29, 2010 - 10:21 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Try this link http://www.ultimatemotorcycling.com/Buell_Motorcyc le_Company_History
Also there's the 25 years of Buell book, try Amazon.com for a good price.
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Firstbuell
Posted on Monday, March 29, 2010 - 03:08 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

good luck with your thesis choice -

research & attribution are keys to success, as is a hi-quality end result!
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Stirz007
Posted on Tuesday, May 11, 2010 - 12:18 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Benny -

A good place to start is the May Cycle World article, which gives a brief history of the HD/Buell marriage.

Buell sales figures, HD financials have been posted elsewhere on the BW site, so try a search and I'm sure you will find lots of info.

Good luck - please post Thesis when ready.
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