| Author | Message | ||
     Brineusaf |
Jon - maybe.... "The Lightning - Bolt" on bottom - "It's Electric" ha | ||
| Gentleman_jon |
Kyle, Good suggestions!  | ||
| Barker |
Found a Glitch rip-off ad  | ||
| Glitch |
I had an idea after reading... Most of the above suggestions are preaching to the choir. I came up with this, but since I'm time restricted, this is the best I could do. I have another idea as well, but it's going to take a bit more time to get the idea into Photoshop. Again I know this looks amaturish, but y'all get the main idea I'm sure.  | ||
| Brineusaf |
I'll vote for you if I can have one of the cookies... | ||
| Regkittrelle |
Past the simplistic "Sell bikes" answer, what should an ad...any ad, for that matter...do? | ||
| Glitch |
According to the gurus here at the largest soft drink seller in the world, the object of an ad is brand recognition. How many ads do you see now days that seemingly have absolutely nothing to do with what they're supposedly advertising? | ||
| Brineusaf |
I associate ackward bedroom scenes to "Trojan Condoms" ... And garbage trucks in the dunes to "Ford Trucks". Most importantly ... i associate smiles with "Buell". | ||
| Blake |
Reg, What Glitch said.  | ||
| Regkittrelle |
...and I largely disagree, "Gurus" notwithstanding. certainly brand recognition is a key element, but I ask again... "What should an ad do... what should its message be? | ||
| Regkittrelle |
btw... all your pictures are quite nice, but not good ads. I'm off to stage a BattleTrax in Long Beach (Veteran's Stadium if you're interested) on Saturday. Looking forward to seeing your responses. | ||
| Blake |
GEEZ! I rely on Glitch and look have made a fool of myself in front of the teacher! Thanks Glitch! I ain't cheating off you no more! Reg, I'm trying my best to think like Dave Stueve... "What would DaveS do?"... How about... Get people enthused enough to get them into their local showroom? | ||
| No_rice |
take the pic of me at the dragon. caption, Defy everything, even gravity, if only for an instant... and i know i know dont even start an argument about the physics involved in not falling over when laid over in a corner  | ||
| Glitch |
"What should an ad do... Brand recognition. When you see the shield and bar, one thinks H-D. When one sees a contour bottle and the color red, one thinks Coke. what should its message be? Whatever you are advertising is best. It makes you feel good. It makes you better. It makes your life full. It makes you young. on and on... all your pictures are quite nice Thanks but not good ads After taking commercial art I realized that advertising was not for me. Those guys are cut throat! One thing I did learn. When you're getting up an ad campaign, not only do you have to stir the senses of the target audience, you have to stir the client first, and the most. So, Reg, unless you tell us what you are looking for in an ad, you'll just have to settle with not good ads. | ||
| Bigdaddy |
Let me take a swing: 1. arouse curiosity 2. encourage immediate purchase 3. 'push' a strong offer -- if you don't you lose 4. tell the reader/viewer something they already know I don't know that I'm on the right track, but these 4 points are drilled daily in the online advertisements and television commercials. If you want funding for a new advertisement run, in the environment where I currently work, you'll have those 4 points or you'll leave the budget meeting with no money G2 | ||
| Glitch |
Sorry you feel let down Blake. Excuse me while I feel down and out, maybe even weep a little. Okay I'm done. Too bad you feel that way, because I'm right and Reg is too. It's all in how you look at it. I can bash advertisement all day long, as well as anyone. It's an objective argument. It's opinion. The art of advertising is pushing an opinion. | ||
| Typeone |
"What should an ad do ... what should its message be? it must embody cohesive elements of image + text with a message that resonates with its target audience/market, on the spot. make them want, even if they dont need.. . | ||
| Glitch |
 | ||
| Jaimec |
I remember one ad campaign I LOVED. Does anyone remember Buell's "Ride Naked" campaign? I want a Buell "Ride Naked" T-Shirt, but I don't think they ever produced one. Too bad. | ||
| Jscott |
"The art of advertising is pushing an opinion." Blake wins!  | ||
| Jima4media |
An ad should create an emotional desire where there was none before. It should also reinforce the good feelings an existing customer has the for the current product, while making them lust after the new product as well. An ad should actually show the product. A Buell ad should make you want to get into a dealer and take a test ride. I am thinking about the Buell squirrel ad, the Buell meat locker ad, and the Apple "I'm a Mac" series, the Apple iPod series, and the Apple "Think Different" series, when thinking of memorable ads, that may or may not have been effective. Jim | ||
| Alanshouse |
The most significant role advertising plays is its contribution to the creation of brand preference. | ||
| Glitch |
Reg, are we creating an ad? Or an ad campaign? All of the above ads are good. But, an ad campaign would involve more than one media, and more than a few ads. One ad won't do much. Also, why do you think you know so much about advertising? | ||
| M1combat |
This would make a pretty good advertisement...  | ||
| Regkittrelle |
Glitch... (I haven't left yet) As I'm sure you recognize,all of what I write is opinion, and given that I have not run a major ad campaign, it probably isn't worth squat. Now, having said that, I STILL believe I could do a better job with Buell. The point you raise re ad vs. campaign is an interesting one. From my standpoint, however, there is no difference between an ad and a campaign. Every ad has to convey a fairly narrow message, as do the ones above. But I believe that what is displayed here is the wrong message to the wrong audience at the wrong time.. BTW, your entry above re "message" comes closest to my line of thought. M1... I enjoyed your thought, but where would a customer go to buy a "Warrs?" Typeone... "it must embody cohesive elements of image + text with a message that resonates with its target audience/market, on the spot. make them want, even if they dont need.." Right out of a marketing textbook written by an MBA with zero practical experience. The essence of it is mostly correct, but I fear that were the author of the quote also to create the ad it would rival Buell's worst as re obfuscation. Big Daddy... Your four points outline the EFFECT of the message, but what's the message? After birthing and raising two publications, I came away with some very definite thoughts re advertising. The first that comes to mind are what I call vanity ads: Their unintentional purpose is to tell the world WHO they are. (This only works if you've achieved the stature of the aforementioned "Coke") A very simplistic example... Let's say I own a small muffler shop. My bad ad would read "Reg's Exhaust Service" in big bold type at the top. A good ad would read, in big bold type at the top, "We sell and install mufflers." When you're thunbing through the yellow pages looking to stop gassing your family on trips, you could give a crap as to who "Reg" is... you want a muffler. | ||
| Regkittrelle |
Another ad mistake: Confusing clever with effective. | ||
| Glitch |
Gotcha! I want to come up with an ad. I'll be the "Agency" You be the "Client" Let me know what you are looking for, be specific. I'll come up with something, similar to the "Cookie" ad. You critique it. Don't worry I can take it. Once we've got what you want, I'll polish it up. On the side I work with all kinds of people that need designs, from Daves to Darkhorse Moto, to name some that you know of. This is what I like to do, and I'd love to come up with an ad you approve of. We can go back and forth until you've got what you want. Are you game? Once this is done I can come up with other media. From Photoshop, animated gifs, Flash animation, maybe even a video or two. Kind of a mock ad campaign. Yes one ad can be a campaign, but it would limit you to the phone book, or the like. I say it wouldn't get you very far, because you want to reach as big an audience as possible, not to mention that these days most people have a really short attention span, and need something new in short order. This could be fun. What is the message? | ||
| M1combat |
Well... The reason I suggested that one is because if you've got a number one plate in the AMA you're on TV, the commentators are talking about you, people are seeing you and they know it's a Buell. Are you suggesting something like the Blue Man Group with Intel? The ad campaign style that Old Navy used (please say no to that one)? Like a Rock from Chevy? Tastes Great/Less Filling from Budweiser? A number one plate in the AMA? What's YOUR suggestion Reg? Me... I think one needs to try to convince people that they actually ride on the street and not on the racetrack and that there are different things that make a motorcycle perform well on the street. Educate them. Lap times don't matter on the street and the VAST majority of motorcycles are sold for street use. | ||
| Typeone |
Right out of a marketing textbook written by an MBA with zero practical experience. The essence of it is mostly correct, but I fear that were the author of the quote also to create the ad it would rival Buell's worst as re obfuscation. um, i dont have an MBA, i've never read a marketing textbook and i consult with clients to design what they need, all day long. i guess you thought i went and Googled 'what's an ad' or something. too funny. just a simple designer over here, big guy.  After birthing and raising two publications, I came away with some very definite thoughts re advertising. now that you've done the poking honestly, i'm not sure why this thread was started in the first place, what is wrong with Buell's ads? the magazine ads are polished and interesting, the website has grown leaps and bounds, the photography is gorgeous, the printed and CD materials are top notch. if you think some magical campaign is going to sell or put Buell on the map like Honda, Suzuki, et al... you're dreaming. no one in the 'sport bike' world cares for a bike connected with HD. end of story. i think its sad, i love my Buell to death, but it ain't winnin' the minds of the 'sport bike drones'. ever. and that's part of the reason i love it. different is key.} (Message edited by typeone on September 07, 2006) | ||
| Glitch |
Typeone, I believe one of the publications was Battle-2-Win. i agree with you that all images above + messages are poor  |
