| Author | Message | ||
     Ustorque |
I gotta be honest on this one Court, i'm not impressed. there are a lot of things in that "Book of Buell" that really rub me the wrong way. I am a very proud Buell owner, but today i may not speak so loud when asked about my bike by strangers. | ||
| Rightpecial |
Agreed. The very reason that I like Buells are because they are sport motorcycles made for the street, unlike a lot of their Japanese counterparts. Here's to hoping this is a joke meant to shock everyone when they come out with a new blast...and if I wanted to stop acknowledging other riders by not waving at anyone not on my brand then I would have stuck with HD; I didn't. | ||
| Ezblast |
Concur | ||
| Mortarmanmike120 |
+1 | ||
| Moxnix |
I'm waiting a couple of weeks before reading BoB. When the dust settles, hullabaloo dies down and the emotional charge is off. Saturday was a hoot on this site. Advertising works. Pragmatism prevails. | ||
| Bumblebee |
The new ad campaign is less than ideal IMHO. Although the Blast might have not been one of Buell's focus points, would lead me (if I were a new Buell buyer) that Buells were so bad they had to be disposed of by crushing them. My feeling is: If the time of the Blast has come and gone, just quietly stop producing them and sell the ones you have left and let it be at that. Although it is a dramatic ending to an era, I think it might send the wrong message. | ||
| Ustorque |
it just hit me like a ton of bricks. Thats what i don't like about the "BOB". i haven't been able to put it into words yet, so hear me out on this. Buells advertising has always been about the bikes, everyone of them great in their own way. Sport, sport touring, hooligan, whatever you wanted they had, but it was always about the bikes! You either rode them and understood or you rode them and bought something else. Buell has never advertised an image, only their amazing machines. Now they are pushing an image! i just want to ride, i don't need an image to go with it. When i pull out of a gas station do i care if the guy on his Honda sees me drag a knee at the first corner, like he saw in the Buell commercial? Give me an f'n break. I don't need an image, i just need my Buell. I have Buell stickers all over the back window of my truck, i am proud of my bike, BMC didn't need to tell me to do it! I had so much to say, and i've lost a lot of it quickly. if comes back to me i'll edit. I guess in the end i'll just say, i love my Buell, and love to ride. The experience on my Buell is my own and i don't need Buell telling me how. I don't need an image, I just need my Buell! (Message edited by ustorque on July 27, 2009) | ||
| Scott_in_nh |
I found the "Book of Buell" to be edgy and interesting - I did feel compelled to read it all. Obviously this is the direction Buell wants to go to recruit new customers and I respect their decision, but yesterday I; willingly and happily rode 2 up with my daughter waved to other riders went to a bike show entered a "slow" race - lost entered the bike show - won a trophy for 2nd place in "open American bike" made new friends of Japanese and American bike owners and answered questions about my S3 So obviously Buell is not looking for someone like me to buy their new bikes and will not be manufacturing a bike that meets my criteria. Actually it is great - I have now lost any guilty feelings associated with considering other brands when the time comes to consider adding to or replacing my current bike. I also will not be buying t-shirts or stickers with the new Pegasus logo - these represent the "new" Buell. I will stick with the old Pegasus that is on my bike and represents the Buell era that produced the kind of bike (street sport touring - emphasis on street and sport) that suits my personality and riding style....  | ||
| Revz |
Court I think edgy is indeed the proper word. I'm not so sure that is bad, but to the whole book I am indifferent. Pro's for me... In your face outside the box engineering Engineer/Owner has actually put air in the tires and way more... New models and spec sheets Cons for me... Odd English, e.g., "A sportbike is not designed to be sat on. It is designed to be hung off." I guess that means we don't like dangling participles so we just leave them out, along with any attempt at meaning. Seriously, have you ever heard anyone say, "Wow look at that bike and that guy who is hung off." Sustained use of negatives, No, not, don't, etc., get's old real quick, especially when directed AT the potential buyer. New ad campaign...if you bought a blast, thanks for your business but we've decided the product we sold you is crap. Synopsis of the book... Quite frankly the stupid single riders who don't not want to not buy a bike that is not a street wannabe, won't be able to not read, nor understand, the propensity of negatives in this ad and will not buy with their brains, but will instead not buy because of engineering they don't not understand. I'm sure you'll not want to continue not waving except if your not inclined to not do so. btw, Thanks for buying our product we just decided to not keep. What page were the specs on again...? Most interested buyers, if they look at a ad/rag at all, will turn to the page about the bike specs and move on. Ever look at the trash bins outside a Motorcycle show? But you know, at the end of the day, if you have a good product, which Buell does have, then people will continue to buy the product. And for that reason Buell will be around for a long while. And I really like the new logo.. My $.02 isn't worth much these days. Larry aka REVz } | ||
| Cyclonedon |
Scott, that's sure a nice looking S3 you have! | ||
| Lemonchili_x1 |
"Actually it is great - I have now lost any guilty feelings associated with considering other brands when the time comes to consider adding to or replacing my current bike. " Very interesting. Yesterday I spent some time checking what else is around for similar price to 1125CR and XB12SS, and I haven't done that in a very long time. "Sustained use of negatives, No, not, don't, etc., get's old real quick, especially when directed AT the potential buyer. " I agree. Maybe I'm too sensitive, but I think this is what puts me off the "Book of Buell". | ||
| Fahren |
Hey, whatever works to convert buyers to Buell. There is only one point to marketing: sell your product. The point is not to try and please your current owners. That's just a pleasant plus when all of us think the new ads are cool, or funny, or whatever. Buell needs to win races and get the word out to potential buyers in this market to stay viable as a company. Do whatever it takes. I thought badwebbers had thicker skin than what I have seen these last few days. HTFU, Badweb! | ||
| Crusty |
Sit down. Shut up. Hold on. I'm holding on, but my heart ain't in it... | ||
| Birdy |
I'm sorry to see the Buell Blast crushed BUT things change and the Blast never seem to fit in to me as a sport bike. As a great little fun machine it was a "Blast" having a chance to ride a friends a couple of times and I can see were they're a training bike. However I feel that crushing it in the add while done in fun would hurt the feelings of Blast owners. I hope there's a small displacement bike in the wings even if I did just buy a KLR I would have really rather had a Buell duel sport bike (enduro). I do know I lack the inside knowledge of what's going on at Buell to say that it's wrong or right. I do know I'm waiting on the RSS to be available for order. | ||
| Gearheaderiko |
And that, my non Blast owning friends, is whats called empathy.  | ||
| Cyclonedon |
Hey Crusty, my feelings exactly! I rode my Ulysses to a large outdoor biker bar on both this past Saturday and again on Sunday to get something to eat. While there both day there was approx 50 to 75 motorcycles there each day. Lots of Harleys with my lone Ulysses and one dude riding a black Blast. Maybe we need to offend all the Blast riders to drive them away from the Buell product line so to make a statement. "Buy a Harley"! The 3% could become 2% if this style of marketing continues! I can only think of one word to describe the new marketing approach. "FAIL" | ||
| Gsilvernale |
Its a HD style Marketing campaign. It's a bunch of crap. I did not like it. When I ride my Buell, I sit on it. I do not hang off in the corners. I go pretty fast - I enjoy my bike - but this marketing campaign sucks. | ||
| Buellsrule |
It seems to me that it was some type of project by some high school seniors. Buell's going to have to do better. "They hit the starter button, raise the kickstand, gently release the clutch, and sit their asses off." "sit their asses off?" So, so juvenile. Check the demographics of Buell owners. We're not a bunch of guys fresh out of high school. I hope that Eric didn't approve of this silly piece. I've already responded to Buell. I hope the right person gets my email. Frank. | ||
| Booman443 |
While I respect Buell's need for an aggressive approach to gaining market share, especially in this economy...I too have to say how I am put out about this. I first read about the new marketing campaign via the email newsletter a few days ago and I literally had to re-read parts of it because I thought it was a joke! Being a Blast owner for about a year now, I can say first handily that I was a little offended and put out by the "unveiling" of the "new Blast". Call me childish but it actually cut me a little bit while at the same time I did enjoy the humor that Buell managed to weave into everything. I guess I am glad that I stumbled upon this to know that I am not alone in my feelings toward this. Now excuse me while I go out and ride. | ||
| Lonewolfnavet |
Hey Scott_in_nh, nice bike and nice trophy! Continue.... willingly and happily riding 2 up with your daughter waving to other riders attending bike shows entering "slow" races but next time win. enter every bike show you please- and keep winning. make new friends of Japanese and American bike owners and keep answering questions about your S3 Cause believe it or not, you are not alone amigo! Way to roll! | ||
| Hexangler |
I too will feel less guilty for looking at other brands. But I'm in the "sell" motorcycles category right now--'cause I gots too many. Sorry, me no rite too good. | ||
| Jaimec |
"Too many" motorcycles? Is that like "Too much money", "too much garlic" or "too much sex?" I'm having a little problem with that concept... | ||
| Hexangler |
Yeah, too many is a problem when they start to disintegrate. (Funny, I haven't found the necessity to cube any of them, but a friend of mine once made a great coffee table out of a Triumph Spitfire right front corner-panel, grill, half bumper and working lights, including flasher, but that was old art in 1986.) I fully admit that I have a hording problem. I think it comes from the fact that my dad died right before my eyes, way too soon. And I need to hang on to what I can. I would like to own only two motorcycles right now, not 12. The first is my 07XB12R. The other is one of my own build. Like a vintage classic Norton Atlas, or even a TriTon. I've runned out of space, and can't even get to some of my machinery. I've let myself go... | ||
| Jaimec |
One man's problem is another man's fantasy. | ||
| Buelltours |
Scott, very nicely put! I feel exactly the same. I am officially a proud and enthusiastic "Classic Bueller" now. A clean cut. Court, would you be able to dig out some info on the "new" RS? :-) | ||
| Fast1075 |
Nice bike Scott....that yellow one in the background looks interesting too... I have seldom seen such a concensus about a topic in any thread here...I Agree.. And I DID go look at "other" brands today. Harry | ||
| Bombardier |
My thoughts. Sales are down so they are trying to talk up the 'exclusive' bullshit. I own one cos I wanted one and do not really give a rats arse what anyone else thinks about it. I watched the video of Erik crushing the Blast and all I could think about was George Bush Junior. The look of a slightly ( fully ) unhinged old person just before they start drawing pictures with their own poo. The message I got was to all you people who have supported this company and bought our fun bike - you have the taste of slum living pole cat and the joke is on you. We actually hated this thing from day one and yet you still bought it. | ||
| Webethumpin |
If this is the new marketing way of life for Buell then I dont think I will plan to buy another in the future.I still love my M2 and XB12X,it seems to me that IF Im not hanging off enough then I guess I will go back to a motorcyclist who owns a Harley instead of a Buell. I never thought that Buell would stoop to the level of the rest of the sport bike world,( IN YOUR FACE )I guess Buell is now officially Different in every since like everyone else. Later, Webe Not so Happy Bueller.   | ||
| Skifastbadly |
I bought my wife a Blast last summer to learn on. She loves it. Saturday I received my copy of "Rider" magazine, and the ad inside the front cover was a squished Blast. She did not like it one bit. I was hoping to move her from the Blast to a Lightning, but now we'll see. Agree with Bombardier's post, "We hated this thing and you're a dope for buying one" is the message I get. I wonder what this announcement will do to the resale value of the Blast? Seems like having a "last model year built" could be eventually beneficial... | ||
| Rex |
They might want to be careful...Remember Jack in the Box... They blew him up, but he came back and blew up the boardroom, and has been back ever since..ahahaha. REX |
