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José_quiñones
Posted on Tuesday, July 13, 2004 - 09:36 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

I got this information from Harley Davidson, it's on their website but I did not like the way it was presented so I modified it and added Buell's numbers to it.

These charts are for 651+cc motorcycles, so keep in mind that it omits the large number of 650cc or less sportbikes and all the dirt bikes that are sold every year. It focuses on the Heavyweight Street motorcycle market, which is precisely where HD and Buell aim their core product.

Here we go

2003 NORTH AMERICAN 651+CC MOTORCYCLE REGISTRATIONS
ManufacturerMarket Share (%)Units
HARLEY-DAVIDSON 48.10 238,305
HONDA 18.60 92,151
SUZUKI 10.30 51,030
YAMAHA 9.10 45,085
KAWASAKI 7.10 35,176
BMW 2.80 13,872
OTHER 3.25 16,098
BUELL 0.75 3,719
Total 495,436


This chart is for U.S.A. and Canada


edited by josé_quiñones on July 14, 2004
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José_quiñones
Posted on Tuesday, July 13, 2004 - 09:37 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

2003 EUROPEAN 651+CC MOTORCYCLE REGISTRATIONS
ManufacturerMarket Share (%)Units
HONDA 16.70 49,088
YAMAHA 16.00 47,030
SUZUKI 15.50 45,560
BMW 15.30 44,973
KAWASAKI 10.00 29,394
HARLEY-DAVIDSON 8.10 23,809
DUCATI 6.00 17,636
TRIUMPH 3.70 10,876
OTHER 7.70 22,636
BUELL 1.00 2,937
Total 293,938


Chart includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom


edited by josé_quiñones on July 14, 2004
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R1DynaSquid
Posted on Tuesday, July 13, 2004 - 09:45 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Interesting that in Europe where it seems they place more value on the actual riding rather than the "image" that HD is way down the list.

Also interesting that Honda/Yamaha/Suzuki/BMW are virtually neck & neck in Europe. Honda has a stranglehold on the US market.
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José_quiñones
Posted on Tuesday, July 13, 2004 - 09:56 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

2003 ASIA/PACIFIC 651+CC MOTORCYCLE REGISTRATIONS
ManufacturerMarket Share (%)Units
HARLEY DAVIDSON 25.80 15,207
HONDA 17.80 10,491
KAWASAKI 13.80 8,134
YAMAHA 11.40 6,719
SUZUKI 10.70 6,307
DUCATI 6.60 3,890
BMW 6.20 3,654
OTHER 6.00 3,549
BUELL 1.70 989
Total 58,941


Asia/Pacific includes Japan and Australia

edited by josé_quiñones on July 14, 2004
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José_quiñones
Posted on Tuesday, July 13, 2004 - 09:58 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

If you add these all up you get the following:

2003 WORLDWIDE 651+CC MOTORCYCLE REGISTRATIONS
ManufacturerUnitsMarket Share (%)
HARLEY-DAVIDSON 277,320 32.7%
HONDA 151,730 17.9%
SUZUKI 102,897 12.1%
YAMAHA 98,834 11.7%
KAWASAKI 72,704 8.6%
BMW 62,499 7.4%
OTHER 42,283 5.0%
DUCATI* 21,526 2.5%
TRIUMPH* 10,876 1.3%
BUELL 7,645 0.9%
Total 848,315 100.0%


* OTHER category includes Triumph units in the US/ASIA/PACIFIC market
* OTHER category includes Ducati units in the US market
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José_quiñones
Posted on Tuesday, July 13, 2004 - 10:03 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

The other interesting table is the market segment charts, which show what type of bikes dominate in different parts of the world

Here is how they are categorized:


Custom: Characterized by "American Styling". Often personalized by accessorizing.

Touring: Designed primarily for long trips, with an emphasis on comfort, cargo capacity, and reliability. Often have features such as two-way radios (for communicating with a passenger), stereos, and cruise control.

Performance: Characterized by quick acceleration, top speed, and handling. Commonly referred to as "sport bikes".

Standard: A basic, "no-frills" motorcycle with an emphasis on low price. Standard segment percentage may also include "adventure touring" niche.
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José_quiñones
Posted on Tuesday, July 13, 2004 - 10:05 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

This is the 2002 data, the last year for which all the information is available at this moment

651+cc MOTORCYCLE MARKET
REGIONAL COMPARISON BY SEGMENT


2002
United States%Units
Custom60.3286,398
Touring20.295,941
Performance17.382,167
Standard2.210,449
100474,955
Europe%Units
Custom13.841,881
Touring4.814,567
Performance61.2185,732
Standard20.261,304
100303,483
Asia/Pacific%Units
Custom26.216,731
Touring8.25,236
Performance6038,314
Standard5.73,640
10063,857
Worldwide%Units
Custom41%345,009
Touring14%115,744
Performance36%306,213
Standard9%75,392
100%842,295



edited by josé_quiñones on July 13, 2004

edited by josé_quiñones on July 13, 2004
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José_quiñones
Posted on Tuesday, July 13, 2004 - 10:07 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

The 2003 data is incomplete but here is what is available:

651+cc MOTORCYCLE MARKET
REGIONAL COMPARISON BY SEGMENT

2003
United States%Units
Custom61.8306,179
Touring20.4101,069
Performance15.174,811
Standard2.713,377
100495,436
Europe%Units
Custom14.342,033
Touring4.713,815
Performance57.8169,896
Standard23.268,194
100293,938

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Socoken
Posted on Tuesday, July 13, 2004 - 11:13 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Interesting that in Europe where it seems they place more value on the actual riding rather than the "image" that HD is way down the list.

but if you look at the other figures farther down, you see that europe is way more into performance than custom or touring, and the US is the other way around. we just have more room to run, thats why HD sales in europe are down so far, or it would appear to me anyway.
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Bomber
Posted on Wednesday, July 14, 2004 - 09:19 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

I've never ridden in Europe or Asia, but the idea of wrestling a VRod or Bagger through a small side street in London or Stockholm is not at all appealing --

ditto riding one through the Maritimes or hustling down the Autobahn/route

it's an old story, ,but accurate -- bikes reflect (especially pre-Japanese scoots) the area in which they are designed -- perhaps one of the greatest strengths the Japanese motorcycle industry has demonstrated is it's ability to nail the desires of other cultures, and then produce a product that gets really, really close to matching those desires
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Dave
Posted on Wednesday, July 14, 2004 - 10:22 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Interesting data José.

On a related note, anyone know where can I get data on which dealerships have sold the most Buells, Pegasus award winers & criteria etc?

(Attempting to answer who are the most successful Buell dealerships. What separates the H-D and Buell over in the corner dealerships from the Buell-centric dealerships.)

DAve
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Curtyd
Posted on Wednesday, July 14, 2004 - 10:32 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

But those statistics also discount all bikes sold in the 600CC class. I'll bet those bring the japanese bikes up a bit in N. America and elsewhere. Leave it to H/D to provide the cutting line at 651cc and above, another bit of trivia to push the stock values up a bit more.

edited by curtyd on July 14, 2004
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José_quiñones
Posted on Wednesday, July 14, 2004 - 04:37 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Yes, that's why I clearly stated that at the beginning of the thread.

Nevertheless, HD dominates the world wide 651+cc motorcycle market with 33% market share. Impressive when all they really sell are cruisers and touring bikes. The VRod and Buells are the first baby steps into the standard and performance segments of the markets. In Europe the VROD is HD's best selling model. They sell more Buells abroad than here. So there are some signs of success overseas for these two bikes.

Dave,

I guess in the internal HD-Dealer memos and publications there is access to that data.
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Blake
Posted on Wednesday, July 14, 2004 - 05:50 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Great info JQ, thanks for posting it.

Curt,
HDI is shrewd, using the 650cc limit to slant their data. Of course they are more focused on the market of their biggest sellers, the HD cruisers and touring bikes, so it is certainly a fair limit in that respect as there are no or very few bikes in those categories with less than 650 cc displacement. Such a limit would not be fair for assessing the relative market share of Buell/sportbike sales though, I agree.

Dyna,
"Also interesting that Honda/Yamaha/Suzuki/BMW are virtually neck & neck in Europe. Honda has a stranglehold on the US market."
Suggest you look at the numbers again to see which manufacturer is dominating the big bike market in America. It sure as heck isn't Honda.
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R1DynaSquid
Posted on Wednesday, July 14, 2004 - 05:55 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Ummm, blake I was comparing their numbers here in the states against the other japanese firms. And I would be willing to bet that if we were to include all of Hondas bikes they sell here in the states they would surpass HD with ease.
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Paulinoz
Posted on Wednesday, July 14, 2004 - 07:27 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

What would happen to the Stats if they Chose 1001 cc as there cut off point. My bet is HD would dominate every market.
The only thing that statistics prove is the point that the statatician wants to prove.
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José_quiñones
Posted on Wednesday, July 14, 2004 - 09:52 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Here's the latest info from the second quarter report released today:

Harley-Davidson, Inc.
Net Revenue and Motorcycle
Shipment Data
Three Months EndedSix Months Ended
June 27,June 29,June 27,June 29,
2004200320042003
NET REVENUE (in thousands)
Harley-Davidson® motorcycles$1,020,263 $955,425 $1,939,069 $1,831,932
Buell® motorcycles23,10915,01645,19235,514
Parts & Accessories230,146204,199399,334364,043
General Merchandise53,06843,663107,476100,138
Other1,2225692,438936
$1,327,808 $1,218,872 $2,493,509 $2,332,563




edited by josé_quiñones on July 14, 2004
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José_quiñones
Posted on Wednesday, July 14, 2004 - 10:06 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Harley-Davidson, Inc.
Net Revenue and Motorcycle
Shipment Data
Three Months EndedSix Months Ended
June 27,June 29,June 27,June 29,
2004200320042003
HARLEY-DAVIDSON UNITS
Motorcycle shipments:
United States65,10261,931124,846118,883
Export16,93214,09431,27827,750
Total 82,03476,025156,124146,633
Motorcycle product mix:
Touring25,03120,91246,43539,400
Custom39,40741,27676,27180,248
Sportster®17,59613,83733,41826,985
Total82,03476,025156,124146,633
BUELL UNITS
Motorcycle shipments:
Buell2,7181,9425,3214,883

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José_quiñones
Posted on Wednesday, July 14, 2004 - 10:09 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

 Year-to-date Heavyweight (651+ cc)   
 Motorcycle Retail Registrations (Units),   
 data through month indicated.   
20042003% change
United States
- H-D (June)141,407121,41416.50%
- Industry (June)287,528257,92911.50%
Europe
- H-D (June)14,97814,8750.70%
- Industry (May)183,938181,1331.50%
Japan
- H-D (June)4,8495,232-7.30%
- Industry (May)18,28719,611-6.80%

Only Harley-Davidson® motorcycles are included in the Harley-Davidson (H-D) data.

Data for Europe includes registrations in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and United Kingdom.
Data Sources: (subject to update)
United States: Motorcycle Industry Council,
Europe: Company reports, Giral S.A.
Japan: Company reports, Industry sources


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M2me
Posted on Wednesday, July 14, 2004 - 11:27 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Thanks Jose, for all your work on these sales charts! It looks like Buell sells an almost cartoonishly low number of bikes. That doesn't bother me though. I'm special! Oh, there's the short bus. I've got to go. Tonight is Arts and Crafts Night. I'm going to put glue in a pattern on paper and then sprinkle sparkles on it. It's going to be fun!
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José_quiñones
Posted on Thursday, July 15, 2004 - 07:01 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Well, it depends how you look at it.

for a new company they are not doing that bad.

For the number of dealers that they have in the US, over 430 of them, the numbers look weak.

They are steadily increasing , which is good, just not shooting up like a rocket.
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Bluelightning
Posted on Thursday, July 15, 2004 - 08:30 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Well, I can say 1 thing for sure, Jose has too much time on his hands playing on the computer and not out riding 1 of those 5 bikes in his and Linda's garage!!

Karl



edited by bluelightning on July 15, 2004
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Reepicheep
Posted on Thursday, July 15, 2004 - 08:51 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)


quote:

For the number of dealers that they have in the US, over 430 of them, the numbers look weak.




Well... based on my first hand experience, that quote should read more along the lines of:

For the number of dealers they have in the US, over 150 of them, the numbers look pretty good.

(that is a rough empirical estimate based on how many of my local dealers "claim" to sell buells, and how many actually sell and support them).

Heck, in many ways, a bad dealer is probably worse then *no* dealer. If there is no dealer, you drive to the closest one then make up your mind. If you have a bad dealer, you check them out and decide "no thanks" and buy a VFR.
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R1DynaSquid
Posted on Thursday, July 15, 2004 - 08:57 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

And BMW sold 4 times as many bikes in the USA & oonly has a little over 120 os so dealers.
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Bomber
Posted on Thursday, July 15, 2004 - 09:19 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

bmw vs buell, apples and fish, I'm thinkin -- amount of time on the market has a great deal to do with a brands makt penetration, and bmw's been around since, well, before ME even <grin>

it would be interesting to see how they are trending -- my gut sez they are pretty flat in terms of expansion (their mother ship wouldn't have been talking about deep sixing them not so long ago if they were growing like a weed in Wisconisn in July!)
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R1DynaSquid
Posted on Thursday, July 15, 2004 - 09:23 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Actually BMW sales have been a pretty good inlcine the last few years. Jose could probably post the figures.

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Jima4media
Posted on Thursday, July 15, 2004 - 09:58 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

While talking to Erik at Laguna, he brought up an interesting statistic. There are Harley dealers in Europe that sell more XBs than Harleys.
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Crusty
Posted on Thursday, July 15, 2004 - 05:32 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Dyna, do you ever post anything with a positive slant towards Buell?
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R1DynaSquid
Posted on Thursday, July 15, 2004 - 05:37 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

Yep, go look in the kneepuck thread
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Blake
Posted on Thursday, July 15, 2004 - 09:17 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only)

"I would be willing to bet that if we were to include all of Hondas bikes they sell here in the states they would surpass HD with ease."
That would make zero sense. The only market to which Harley-Davidson should be compared are the 800cc plus cruisers/customs/tourers. They are being generous by comparing all the way down to 650cc models.
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