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Author Message   José_quiñones Posted on Tuesday, July 13, 2004 - 09:36 pm:        I got this information from Harley Davidson, it's on their website but I did not like the way it was presented so I modified it and added Buell's numbers to it. These charts are for 651+cc motorcycles, so keep in mind that it omits the large number of 650cc or less sportbikes and all the dirt bikes that are sold every year. It focuses on the Heavyweight Street motorcycle market, which is precisely where HD and Buell aim their core product. Here we go 2003 NORTH AMERICAN 651+CC MOTORCYCLE REGISTRATIONS Manufacturer Market Share (%) Units HARLEY-DAVIDSON 48.10 238,305 HONDA 18.60 92,151 SUZUKI 10.30 51,030 YAMAHA 9.10 45,085 KAWASAKI 7.10 35,176 BMW 2.80 13,872 OTHER 3.25 16,098 BUELL 0.75 3,719 Total 495,436 This chart is for U.S.A. and Canada edited by josé_quiñones on July 14, 2004   José_quiñones Posted on Tuesday, July 13, 2004 - 09:37 pm:        2003 EUROPEAN 651+CC MOTORCYCLE REGISTRATIONS Manufacturer Market Share (%) Units HONDA 16.70 49,088 YAMAHA 16.00 47,030 SUZUKI 15.50 45,560 BMW 15.30 44,973 KAWASAKI 10.00 29,394 HARLEY-DAVIDSON 8.10 23,809 DUCATI 6.00 17,636 TRIUMPH 3.70 10,876 OTHER 7.70 22,636 BUELL 1.00 2,937 Total 293,938 Chart includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom edited by josé_quiñones on July 14, 2004   R1DynaSquid Posted on Tuesday, July 13, 2004 - 09:45 pm:        Interesting that in Europe where it seems they place more value on the actual riding rather than the "image" that HD is way down the list. Also interesting that Honda/Yamaha/Suzuki/BMW are virtually neck & neck in Europe. Honda has a stranglehold on the US market.   José_quiñones Posted on Tuesday, July 13, 2004 - 09:56 pm:        2003 ASIA/PACIFIC 651+CC MOTORCYCLE REGISTRATIONS Manufacturer Market Share (%) Units HARLEY DAVIDSON 25.80 15,207 HONDA 17.80 10,491 KAWASAKI 13.80 8,134 YAMAHA 11.40 6,719 SUZUKI 10.70 6,307 DUCATI 6.60 3,890 BMW 6.20 3,654 OTHER 6.00 3,549 BUELL 1.70 989 Total 58,941 Asia/Pacific includes Japan and Australia edited by josé_quiñones on July 14, 2004   José_quiñones Posted on Tuesday, July 13, 2004 - 09:58 pm:        If you add these all up you get the following: 2003 WORLDWIDE 651+CC MOTORCYCLE REGISTRATIONS Manufacturer Units Market Share (%) HARLEY-DAVIDSON 277,320 32.7% HONDA 151,730 17.9% SUZUKI 102,897 12.1% YAMAHA 98,834 11.7% KAWASAKI 72,704 8.6% BMW 62,499 7.4% OTHER 42,283 5.0% DUCATI* 21,526 2.5% TRIUMPH* 10,876 1.3% BUELL 7,645 0.9% Total 848,315 100.0% * OTHER category includes Triumph units in the US/ASIA/PACIFIC market * OTHER category includes Ducati units in the US market   José_quiñones Posted on Tuesday, July 13, 2004 - 10:03 pm:        The other interesting table is the market segment charts, which show what type of bikes dominate in different parts of the world Here is how they are categorized: Custom: Characterized by "American Styling". Often personalized by accessorizing. Touring: Designed primarily for long trips, with an emphasis on comfort, cargo capacity, and reliability. Often have features such as two-way radios (for communicating with a passenger), stereos, and cruise control. Performance: Characterized by quick acceleration, top speed, and handling. Commonly referred to as "sport bikes". Standard: A basic, "no-frills" motorcycle with an emphasis on low price. Standard segment percentage may also include "adventure touring" niche.   José_quiñones Posted on Tuesday, July 13, 2004 - 10:05 pm:        This is the 2002 data, the last year for which all the information is available at this moment 651+cc MOTORCYCLE MARKET REGIONAL COMPARISON BY SEGMENT 2002 United States % Units Custom 60.3 286,398 Touring 20.2 95,941 Performance 17.3 82,167 Standard 2.2 10,449 100 474,955 Europe % Units Custom 13.8 41,881 Touring 4.8 14,567 Performance 61.2 185,732 Standard 20.2 61,304 100 303,483 Asia/Pacific % Units Custom 26.2 16,731 Touring 8.2 5,236 Performance 60 38,314 Standard 5.7 3,640 100 63,857 Worldwide % Units Custom 41% 345,009 Touring 14% 115,744 Performance 36% 306,213 Standard 9% 75,392 100% 842,295 edited by josé_quiñones on July 13, 2004 edited by josé_quiñones on July 13, 2004   José_quiñones Posted on Tuesday, July 13, 2004 - 10:07 pm:        The 2003 data is incomplete but here is what is available: 651+cc MOTORCYCLE MARKET REGIONAL COMPARISON BY SEGMENT 2003 United States % Units Custom 61.8 306,179 Touring 20.4 101,069 Performance 15.1 74,811 Standard 2.7 13,377 100 495,436 Europe % Units Custom 14.3 42,033 Touring 4.7 13,815 Performance 57.8 169,896 Standard 23.2 68,194 100 293,938   Socoken Posted on Tuesday, July 13, 2004 - 11:13 pm:        Interesting that in Europe where it seems they place more value on the actual riding rather than the "image" that HD is way down the list. but if you look at the other figures farther down, you see that europe is way more into performance than custom or touring, and the US is the other way around. we just have more room to run, thats why HD sales in europe are down so far, or it would appear to me anyway.   Bomber Posted on Wednesday, July 14, 2004 - 09:19 am:        I've never ridden in Europe or Asia, but the idea of wrestling a VRod or Bagger through a small side street in London or Stockholm is not at all appealing -- ditto riding one through the Maritimes or hustling down the Autobahn/route it's an old story, ,but accurate -- bikes reflect (especially pre-Japanese scoots) the area in which they are designed -- perhaps one of the greatest strengths the Japanese motorcycle industry has demonstrated is it's ability to nail the desires of other cultures, and then produce a product that gets really, really close to matching those desires   Dave Posted on Wednesday, July 14, 2004 - 10:22 am:        Interesting data José. On a related note, anyone know where can I get data on which dealerships have sold the most Buells, Pegasus award winers & criteria etc? (Attempting to answer who are the most successful Buell dealerships. What separates the H-D and Buell over in the corner dealerships from the Buell-centric dealerships.) DAve   Curtyd Posted on Wednesday, July 14, 2004 - 10:32 am:        But those statistics also discount all bikes sold in the 600CC class. I'll bet those bring the japanese bikes up a bit in N. America and elsewhere. Leave it to H/D to provide the cutting line at 651cc and above, another bit of trivia to push the stock values up a bit more. edited by curtyd on July 14, 2004   José_quiñones Posted on Wednesday, July 14, 2004 - 04:37 pm:        Yes, that's why I clearly stated that at the beginning of the thread. Nevertheless, HD dominates the world wide 651+cc motorcycle market with 33% market share. Impressive when all they really sell are cruisers and touring bikes. The VRod and Buells are the first baby steps into the standard and performance segments of the markets. In Europe the VROD is HD's best selling model. They sell more Buells abroad than here. So there are some signs of success overseas for these two bikes. Dave, I guess in the internal HD-Dealer memos and publications there is access to that data.   Blake Posted on Wednesday, July 14, 2004 - 05:50 pm:        Great info JQ, thanks for posting it. Curt, HDI is shrewd, using the 650cc limit to slant their data. Of course they are more focused on the market of their biggest sellers, the HD cruisers and touring bikes, so it is certainly a fair limit in that respect as there are no or very few bikes in those categories with less than 650 cc displacement. Such a limit would not be fair for assessing the relative market share of Buell/sportbike sales though, I agree. Dyna, "Also interesting that Honda/Yamaha/Suzuki/BMW are virtually neck & neck in Europe. Honda has a stranglehold on the US market." Suggest you look at the numbers again to see which manufacturer is dominating the big bike market in America. It sure as heck isn't Honda.   R1DynaSquid Posted on Wednesday, July 14, 2004 - 05:55 pm:        Ummm, blake I was comparing their numbers here in the states against the other japanese firms. And I would be willing to bet that if we were to include all of Hondas bikes they sell here in the states they would surpass HD with ease.   Paulinoz Posted on Wednesday, July 14, 2004 - 07:27 pm:        What would happen to the Stats if they Chose 1001 cc as there cut off point. My bet is HD would dominate every market. The only thing that statistics prove is the point that the statatician wants to prove.   José_quiñones Posted on Wednesday, July 14, 2004 - 09:52 pm:        Here's the latest info from the second quarter report released today: Harley-Davidson, Inc. Net Revenue and Motorcycle Shipment Data Three Months Ended Six Months Ended June 27, June 29, June 27, June 29, 2004 2003 2004 2003 NET REVENUE (in thousands) Harley-Davidson® motorcycles $1,020,263 $955,425 $1,939,069 $1,831,932 Buell® motorcycles 23,109 15,016 45,192 35,514 Parts & Accessories 230,146 204,199 399,334 364,043 General Merchandise 53,068 43,663 107,476 100,138 Other 1,222 569 2,438 936 $1,327,808 $1,218,872 $2,493,509 $2,332,563 edited by josé_quiñones on July 14, 2004   José_quiñones Posted on Wednesday, July 14, 2004 - 10:06 pm:        Harley-Davidson, Inc. Net Revenue and Motorcycle Shipment Data Three Months Ended Six Months Ended June 27, June 29, June 27, June 29, 2004 2003 2004 2003 HARLEY-DAVIDSON UNITS Motorcycle shipments: United States 65,102 61,931 124,846 118,883 Export 16,932 14,094 31,278 27,750 Total 82,034 76,025 156,124 146,633 Motorcycle product mix: Touring 25,031 20,912 46,435 39,400 Custom 39,407 41,276 76,271 80,248 Sportster® 17,596 13,837 33,418 26,985 Total 82,034 76,025 156,124 146,633 BUELL UNITS Motorcycle shipments: Buell 2,718 1,942 5,321 4,883   José_quiñones Posted on Wednesday, July 14, 2004 - 10:09 pm:         Year-to-date Heavyweight (651+ cc)     Motorcycle Retail Registrations (Units),     data through month indicated.    2004 2003 % change United States - H-D (June) 141,407 121,414 16.50% - Industry (June) 287,528 257,929 11.50% Europe - H-D (June) 14,978 14,875 0.70% - Industry (May) 183,938 181,133 1.50% Japan - H-D (June) 4,849 5,232 -7.30% - Industry (May) 18,287 19,611 -6.80% Only Harley-Davidson® motorcycles are included in the Harley-Davidson (H-D) data. Data for Europe includes registrations in Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and United Kingdom. Data Sources: (subject to update) United States: Motorcycle Industry Council, Europe: Company reports, Giral S.A. Japan: Company reports, Industry sources   M2me Posted on Wednesday, July 14, 2004 - 11:27 pm:        Thanks Jose, for all your work on these sales charts! It looks like Buell sells an almost cartoonishly low number of bikes. That doesn't bother me though. I'm special! Oh, there's the short bus. I've got to go. Tonight is Arts and Crafts Night. I'm going to put glue in a pattern on paper and then sprinkle sparkles on it. It's going to be fun!   José_quiñones Posted on Thursday, July 15, 2004 - 07:01 am:        Well, it depends how you look at it. for a new company they are not doing that bad. For the number of dealers that they have in the US, over 430 of them, the numbers look weak. They are steadily increasing , which is good, just not shooting up like a rocket.   Bluelightning Posted on Thursday, July 15, 2004 - 08:30 am:        Well, I can say 1 thing for sure, Jose has too much time on his hands playing on the computer and not out riding 1 of those 5 bikes in his and Linda's garage!! Karl edited by bluelightning on July 15, 2004   Reepicheep Posted on Thursday, July 15, 2004 - 08:51 am:        quote: For the number of dealers that they have in the US, over 430 of them, the numbers look weak. Well... based on my first hand experience, that quote should read more along the lines of: For the number of dealers they have in the US, over 150 of them, the numbers look pretty good. (that is a rough empirical estimate based on how many of my local dealers "claim" to sell buells, and how many actually sell and support them). Heck, in many ways, a bad dealer is probably worse then *no* dealer. If there is no dealer, you drive to the closest one then make up your mind. If you have a bad dealer, you check them out and decide "no thanks" and buy a VFR.   R1DynaSquid Posted on Thursday, July 15, 2004 - 08:57 am:        And BMW sold 4 times as many bikes in the USA & oonly has a little over 120 os so dealers.   Bomber Posted on Thursday, July 15, 2004 - 09:19 am:        bmw vs buell, apples and fish, I'm thinkin -- amount of time on the market has a great deal to do with a brands makt penetration, and bmw's been around since, well, before ME even <grin> it would be interesting to see how they are trending -- my gut sez they are pretty flat in terms of expansion (their mother ship wouldn't have been talking about deep sixing them not so long ago if they were growing like a weed in Wisconisn in July!)   R1DynaSquid Posted on Thursday, July 15, 2004 - 09:23 am:        Actually BMW sales have been a pretty good inlcine the last few years. Jose could probably post the figures.   Jima4media Posted on Thursday, July 15, 2004 - 09:58 am:        While talking to Erik at Laguna, he brought up an interesting statistic. There are Harley dealers in Europe that sell more XBs than Harleys.   Crusty Posted on Thursday, July 15, 2004 - 05:32 pm:        Dyna, do you ever post anything with a positive slant towards Buell?   R1DynaSquid Posted on Thursday, July 15, 2004 - 05:37 pm:        Yep, go look in the kneepuck thread   Blake Posted on Thursday, July 15, 2004 - 09:17 pm:        "I would be willing to bet that if we were to include all of Hondas bikes they sell here in the states they would surpass HD with ease." That would make zero sense. The only market to which Harley-Davidson should be compared are the 800cc plus cruisers/customs/tourers. They are being generous by comparing all the way down to 650cc models.