| Author | Message | ||
     Hughlysses |
Saw this on advrider this morning; claimed to be an e-mail received directly from Erik Buell himself: From Erik: Sent: Wednesday, July 29, 2009 2:58 PM Subject: Re: New 2010 Buell Blast This is the first appearance of work by Buell’s new advertising agency Crispin Porter (the same folks who do the Burger King campaign, Coke Zero, Volkswagen, etc.). They are known for taking a strong stance in their advertising campaigns. Often irreverent but powerful. They actually work with their clients beyond pure marketing to make product line recommendations and new product development guidance based on their knowledge of consumers. To me, this Buell campaign is clearly a result of the agency saying to Buell, “Hey ... You’re a sport bike company. It’s what you were built on and what you see as your future. Why is this puny, cute little Buell Blast doing in here? It’s completely out of place and sends the wrong message about your brand.” In the same way, the new advertising and online presence is extremely bold and cops and attitude intended to appeal to a younger consumer (Buell, while intended to reach a younger audience has actually appealed primarily to older guys ... Like me). This new approach really lets young, somewhat rebellious (even if they only think they are) sport riders have a brand of their own that is not in the mainstream. I believe this campaign will actually work quite well for Buell. Check out the “Book of Buell” on the website. I particularly like the product lineup for 2010 — especially the inclusion of the Buell Blast “Cube” as one of the models being offered. By the way, just as you have forwarded this along, the campaign will also achieve what Crispin Porter and Buell hope it will achieve — a strong viral marketing effort around this crushed Buell Blast concept. It’s the new world of marketing ... And it’s working! Best, Erik | ||
| Rainman |
Makes sense. There's a lot of younger guys interested in the 1125r. I loved riding it, but it's not the everyday kind of ride I want and right now my next bike needs to tour. As long as there's a bike line in the Buell line up for this 51-year-old codger (Ss, Xt) he'll work toward buying it. If there isn't, I'll understand. It isn't the first time in this economy I'll have lost out to the young. | ||
| Slaughter |
Got a link? Does he actually post as Erik? Be interesting to look at the comments but I can't find it by searching | ||
| Slaughter |
Found it in a search for "Crispin Porter" http://www.advrider.com/forums/showthread.php?t=48 9180&page=4&highlight=Crispin+Porter Page 4 The person posting (Ka6ysy)doesn't say WHERE he got the quote. | ||
| Froggy |
Based on previous things I have read that Erik has written, I say its legit. | ||
| Court |
Based on the misspelling I question it. | ||
| Court |
Erik Buell seldom misspells "an" and very rarely misspells his own name. Note the quote on ADVRIDER is from "Eric Buell". | ||
| Redbuelljunkie |
It makes sense- I can't stand the BK (suggestive and creepy), the Coke Zero (just plain stupid), or the Volkswagen (lame, unimaginative premise) advertising campaigns. It's unfortunate that Buell has to be subjected to this sub-par marketing drivel. | ||
| Doerman |
I think someone impersonated Erik. Does not read like his style. | ||
| Danger_dave |
Hmmm. Viral campaign V collateral damage. The sales figures will tell. | ||
| Hughlysses |
The quote was listed as being from "Erik" but was signed "Best, Eric". I corrected the error in the signature when I cross-posted above. I just figured the guy transcribed the e-mail he received when he posted it to advrider and he was responsible for the misspellings. (Message edited by Hughlysses on July 31, 2009) | ||
| Bill0351 |
It doesn't even sound like someone discussing their own company. I wonder if it was just some guy names Eric talking about Buell. "This is the first appearance of work by Buell’s new advertising agency Crispin Porter" Should read: This is the first appearance of work by our new advertising agency Crispin Porter That theme follows throughout the posting. Instead of me, my, and our, the writer is always referring to Buell in the third person. Unless of course Erik has started taking writing classes from Joe Biden and Bob Dole. | ||
| Lemonchili_x1 |
Just a thought - One of the guy's who looks after the Buell facebook and twitter pages is named Eric with a "c". | ||
| Court |
Eric Schmidt Who, similarly, seldom spells his name with a "K". | ||
| Svh |
And he is a great guy also. Met him at Road America this year. I do not know Erik as well as Court but that does not sound like him. Maybe the misspelling is from the transcription but I doubt it. Most people cut and paste that type of stuff. I am doubtful | ||
| Hughlysses |
Whoever wrote it, it seems like a reasonable evaluation of the new ad campaign. | ||
| Glitch |
They did Coke Zero? Talk about something you don't want on your resume! | ||
| Court |
\Should read: This is the first appearance of work by our new advertising agency Crispin Porter and Bogusky | ||
| Hughlysses |
I don't even remember the Coke Zero ads. The BK ads have been alternatively funny and just plain bizarre. The VW ads crack me up, especially the one with the TDI diesel and the Toyota hybrid, probably because I have a TDI. | ||
| Slaughter |
I guess I don't need to buy a TV then. Hate to think I'm missing commercials. | ||
| Court |
>>>I guess I don't need to buy a TV then. Don't. If there's anything you need to know . . . we'll pass it on to you.  If I had your garage I'd sell my television. | ||
| Swordsman |
Burger King ads are the best. I always get a huge kick out of them... possibly because I kinda' looked like The King back when I had long hair.  Seriously though, I really LOVE what they've done with the Blast page on the Buell site. The features page is hilarious. ~SM | ||
| Glitch |
I don't even remember the Coke Zero ads. I rest my case | ||
| Court |
>>>I rest my case You're kidding, right? You didn't buy a case of that crap? I only know one person who drinks it and he's in Australia. | ||
| Ferris_von_bueller |
They actually work with their clients beyond pure marketing to make product line recommendations and new product development guidance based on their knowledge of consumers. Why not just turn the company over to the advertising firm, since they are all-knowing. The day Mr. Buell stops trusting what got him thus far - his own intuition - is the day BMC loses it's way. I'm calling bogus on this one. | ||
| Glitch |
I was working at Coke HQ when that crap was released. One thing the "great ad company" told Coke to do was to give every employee a case of Coke Zero, tell them to have a Zero Party with their friends or family (I thought it was strange they said friends or family), video the event, and bring the video in for them to play with. No thanks said I, all I had to see was the big ass sign that said, "DO NOT SERVE BEVERAGE AT A TEMP ABOVE 34o" I guess shit don't taste as bad if it's extra cold. | ||
| Glitch |
The day Mr. Buell stops trusting what got him thus far. Did you forget that what got Mr. Buell thus far was to sell BMC to H-D? | ||
| Ferris_von_bueller |
I guess shit don't taste as bad if it's extra cold. There is truth in that statement | ||
| Ferris_von_bueller |
No, I dont see how what I said is contrary to Mr. Buell selling BMC to HD. Just the opposite. It was a brilliant move. | ||
| Court |
>>>The day Mr. Buell stops trusting what got him thus far - his own intuition - is the day BMC loses it's way. You may sleep well. That has not occurred as of an hour ago. |
