I don't know about y'all, but I'm really enjoying H-D's new marketing people. I get a chuckle with every e-mail. This stuff is so sad, it's funny. Not as funny as the "cage" commercial where they have even the people walking in cages. But this is awesome. H-D you'e done it again!
They hire me to write their cover stories occasionally. At least you don't spam my e-mail with drivel even after being asked not to. Your approach to H-D advertising sticks to the bikes, at least I'm not aware of your trying to sell t-shirts and dew rags.
Sixty Bucks for a flannel shirt with the sleeves cut off. Have these people never been to a rummage sale? Oh, I see it has a black label. That changes everything. I wonder if they have any faux oil-stained shirts? Oh to be soo Harley.
if I can sell oil stain cloths for those prices I could be rich. It is really sad that they are trying so hard to sell the image of some one who works on their stuff to people who really don't.
Harley is not the only ones like this either though. One day I was in the mall with my wife and I seen a pair of jeans in the window of a store that my wife said would look really good on me. they looked wore out similar to some of my jeans I have had for years. I walk in to the store to find out how much they were and find out those jeans were $200.
As a TV/Film guy I'm perplexed with some HD adverts. I get headaches when I watch them.
Harley-Davidson Black Sheep
This one screams "Be unique, just like every one else" ???
Up to :27 I identify the black sheep as Buell riders in the herd of Harley riders trying to break free, and then running free in small groups.
The Harley Davidson Experience
Once again, Be unique, just like every one else ???
"We believe in bucking the system that's built to smash individuals as bugs on a windshield." Uh, what? Systems like the one that shut down Buell?
"All of us believe in sticking it to the man down here." WTF? NEWSFLASH Harley Davidson is the man. So are some of the people I have met who ride HDs.
"We believe the machine you sit on can tell the world exactly where you stand. We don't care what everyone else believes." These two statements cancel each other out. I don't get it.
I like the way the guy in the ad is dressed. Looks like he just joined MS-13 and is going to go rob the mall. I guess this is how they go after the younger market? I guess they've pretty much worn out the leather clad biker wannabes. Now is gang bangers? H-D perpetuating stereotypes is humorous to me.
Harley caught on a long time ago that image is everything to some people and those people are willing to drop alot of coin on that image. As true riders/believers we instinctively recognize each other. And we can spot a poser with one glance.
Wandell is finally seeing the light. Dealerships are an impediment, just like the Americans who manufacture the machines; he understands all too well that its much less risky to go into the clothing business. All those expensive engineers and production people are not needed. Hong Kong will provide. Martha Stewart look out! Steve Wandell is coming!
Bad dude (you can plainly tell by the crossed arms, dark shades, just the right amount (and style) of facial hair, sleeveless t-shirt, engineer boots and dirty blue jeans) and a mighty righteous Vic, slathered with every chrome gee-gaw in the Victory catalog (but it's ok, because they have a truly bitchin' name for all their fu-fu shiny stuff: "Kewlmetal"). Ya can't see it in the pic, but Kev's got a ponytail, too. I think it's real...
I'm bettin' ol' Kev looks way-bad motorin' down the road with his feet propped up on them highway pegs. And for the crowning touch, his Vic features a blatant rip-off of Harley's iconic batwing fairing. Like, kewl!
And oh, Kevin's into tats, too - gotta have just the right amount of inky flare to walk the walk, doncha know.
Hey, if YOU would like to be a Koolaid-drinkin' bad dude who thinks taking a crap on a Harley-Davidson seat and making "BRUPBRUPBRUP" sounds would make for a hilarious (and socially relevant) cartoon show, but can't afford the coin for a drippin'-with-'tude motersickle all yer own, you could always start here:
Yep, for a measly twenty bucks you, too, can start your journey toward righteousness:
"Pirates, scallywags, outlaws – and avid Victory riders – will love this shirt. It’s a 100% cotton black tee with a big, bold and brash skull and crossbones graphic filling the front along with “VICTORY MOTORCYCLES.”
•Fabric: Black 100% cotton. •Graphics: Large skull and crossbones and "VICTORY MOTORCYCLES” graphic on the front. •Sizes: M-2XL"
Pirates, scallywags and outlaws? Hey, I thought only Harley riders could be pirates?!?
When I grow up I want to be a pirate, scallywag and/or outlaw, too. In the meantime, I'm stuck with this gigantic POS:
Can you imagine having any fun riding around on a turd like this? The sucker will hardly get outta its own way, and don't EVEN think about riding around the country (or down a glacier-strewn dirt road) on it. I'm almost ashamed to be seen on it, and I apologize in advance for tainting BadWeB by posting a pic of the damn thing. I guess I could always take Blake's advice and sell it to show my solidarity to y'all?
Now if you'll excuse me, I gotta go Google "scallywag"...
I'd have no beef with the adds and motorclothing except for two things:
1) It has become a grotesque parody of something that might have been interesting long ago.
2) It seems to directly compete within HD in terms of t heir desire and ability to build good motorcycles. It, along with financing, is a huge distraction from the motorcycle business. Both make more money than motorcycle sales do, but have different objectives and end up leading to compromise on the bikes.
I'm happy the maker of my next motorcycle is first and foremost a maker of motorcycles. Can't say that about Harley.
>>> Now if you'll excuse me, I gotta go Google "scallywag".
If google is on the ball, it'll pull up a picture of Captain Pete.
>>> I guess I could always take Blake's advice and sell it to show my solidarity to y'all?
We no matter much, but it'd be a great way to communicate solidarity with your friend Erik and associates and to clearly voice objection to those who so royally shafted them.
But I think you like the bike too much, and I don't blame you. It's a good bike! I had one on my list prior to October 2009.
Some may, but I won't poo on the machines, well except/unless they are touted as a sport bikes. I poo on the short-sighted whimps, cowards, and vindictive jerks who refused to allow Buell to engage the sport bike market head-on in full bloody competition, and then killed the company for less than stellar performance.
What they did was akin to shackling Usain Bolt then kicking him off the track team for lackluster performance, like tying one of Michael Jordan's hands behind his back and then refusing to renew his contract for lack of performance.
Then they have the gall to field in their place what amounts to a contender for the special olympics.
Then there was Wandell implying that Steve Anderson was a liar. That did it for me.
If I tried to buy a Harley now, I'd literally vomit before I could sign the paper. You don't treat friends and honorable people like that and get a pass from me.
It wasn't just bad business, it was really poor behavior.
It ain't the machines.
HD has some incredible talent. They are not taking advantage of it. Instead they spend the majority of their efforts trying to perpetuate the mythological aura of days gone by. They apparently forgot how they originally earned that aura. They did it by kicking ass on the race track with state of the art racing machines.
The day that Wandell goes and someone savy about motorcycles like Paul James or Wes Orloff are recognized for their potential, then I'll put the Street Glide back on my list.