| Author | Message | ||
     Hughlysses |
They're forming a joint venture with Magneti Marelli: http://www.autoevolution.com/news/magneti-marelli- and-hero-motocorp-form-joint-venture-72833.html | ||
| Court |
http://www.badweatherbikers.com/cgibin/discus/show .cgi?tpc=158664&post=2375842#POST2375842 | ||
| Buelliedan |
I hope they do not plan to use Magneti Marelli fuel injection systems in the bikes. They were the worst fuel injections I have ever seen on a bike as they were used on the early twin cam HDS. | ||
| Sir_wadsalot |
Marelli is hit or miss- I guess if you pay for cheapass garbage, they give you cheapass garbage. Ducati has certainly done well with them over the years. I love the marelli dash on my 1125 but others have cmplaints. But again, price point. I heard somewhere, but haven't researced, that if you want to do business in India, you have to "partner" with an Indian company. Much like the Chinese demanding rights to your IP to do business in China. Thus, "Hero Honda", and all they built was the oldest, smallest format Honda had available. It's not like Honda was gonna give them the keys and blueprints to the Goldwing in perpetuity. This is how they "develop". As if Honda needs to partner with anyone, to do anything. At least the Indians let you profit as they aggreeably copy your technology, the Chinese will just blatantly rip you off. Acquiring Marelli is a great move on their part. What other big name electronics/injection company is there? They need the brand recognition to export. They're not gonna go to Mikuni carbs and expect to export anywhere with Pollution controls. Look at Chinese scooters. They're no name throwaways. Why buy some generic Indian bike? Hero? What? But, an Indian made bike with EBR developed tech and marelli electornics- that's a slightly different prospect, a foot in the door to the western world. In Australia, Europe and the US, everyone knows Marelli, everyone knows Buell. Nobody knows what a Supanusenkow-patel 250 is. Makes perfect sense, right? | ||
| Hootowl |
I wonder whether EBR will benefit from any of Magneti Marelli's traction control expertise. | ||
| Court |
>>>I heard somewhere, but haven't researced, that if you want to do business in India, you have to "partner" with an Indian company. Mangoes It's much more complicated than that . . . but, in the past, it's been different from our culture. The folks, visionaries like Dr. Brijmohan Lall Munjal and Pawan Munjal, mark the entering of a new era in BRIC business models. It would be worthwhile to study. The Indian business and engineering folks have a lot to offer and, unlike some folks, cultures and companies, they are smart enough to know how to find the expertise that they lack. Honda had a wonderful opportunity with HERO and simply blew it. It fascinates me, and makes me damn proud, that Buell, Erik specifically, but it was the confluence of a great deal of talent, was able to step into Honda's shoes. Buell, and this is cool, was able to do things that Honda tried and failed, in terms of engineering. The first project the EBR team took on would have been labeled as impossible by most firms . . . .EBR delivered and met vitally every commitment. When the product was introduced the leap in market cap make an impression on folks and the wheels, as we say in the motorcycle industry, were set in motion. I'm not up on the specifics of Magneti Marelli. It may be a case, much like Ducato, where they are simply poor managers and are in and out of business, for sale, being bought and have supplier cutting them off from time to time. I DO NOT know that, it's a simple "what if". If that is the case, HERO . . with their new Innovation and Development Center . . and with the engineering expertise from EBR could help such a company thrive. It's a new world and I suspect it's going to fabulous to see things unfold, | ||
| Coxster |
Marelli brought Lucas electrical parts out of the dark ages ( literally! ) and have provided EFI to a few Ferrari types over the years | ||
| Blake |
>>> Acquiring Marelli is a great move on their part. Doesn't sound like they are acquiring, but rather organizing a joint venture. That typically means that each company invests in a new entity, mutually held by each. | ||
| Sir_wadsalot |
I meant more acquiring Marelli's services, than aquiring ownership. Court I don't think Honda's & EBR's relationship with Hero are remotely related. Honda just imported a ton of their southeast Asian market bikes and slapped Hero badges on them. Eventually they gave them tooling to build them in house. Exactly the same thing as happened with Enfield rifles and Royal Enfield/Triumph motorcycles. I don't see where Honda faild at anything, they gave Hero tooling to build 80's bikes, and they built them. I just don't see where Honda was trying to reinvent the wheel there, but you could know something I don't. Looks to me like Honda wanted to churn out cheapass bikes for poor people in a third world nation, and that's what they did. Erik's going to help them build bikes for the world market. Again, you may know better. Hero is actually taking a huge step forward with EBR, as far as technical development. Nothing "new" ever came out of Hero/Honda. Plenty of "new" things will come out of Hero and EBR. I applaud that. I just don't think that was what Honda was trying to do, that's all. To answer the question of "Will they use Magnetti marelli injection?" Yes. This is from the Fiat thread. Fiat's always owned Marelli- "The deal between Hero and Magneti Marelli SpA also includes developing a new electronic fuel injection system that would help the Indian two-wheeler maker improve the fuel efficiency of its vehicles. Pawan Munjal, managing director and CEO of Hero MotoCorp, said: “This development will help the cause of Hero engines and improve the drivability of our products and meet the environmental regulations.” Both companies will invest $8.5 million in the 60-40 JV firm, named HMC-MM Auto Limited, in the next three years and around $27 million over the next 10 years. Hero will be the majority partner in the new firm, which will also supply components to other vehicle manufacturers. The JV firm will start manufacturing by the end of 2014 and is targeting $200 million in turnover in the next 10 years." So I guess Hero put up 60% of the funds, and Fiat/marelli put up 40% to create Hero/Marelli? Even more interesting, will your new 30K Ducati have Italian marelli parts or Indian ones? What about your 20K EBR? Would Hero/marelli induction be a selling point from our side? Fascinating. (Message edited by sir_wadsalot on December 13, 2013) |
