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Surveyor
| | Posted on Friday, March 10, 2006 - 05:35 pm: | 
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Just listened to a USA sport segment on NewsTalk 106 here in Ireland they told us about a Macenroe comeback, the anti Castro antics of the Dutch (yes Dutch) baseball team, and GreenBays financial problems......no mention of Daytona, let alone Seeley, or McWilliams. What is it about the media and motorcycle sport?
In fairness our national TV station RTE dumped F1 for MotoGP last year and they're pretty pleased with the results. |
Blake
| | Posted on Tuesday, March 14, 2006 - 01:57 pm: |
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"Blake,
Is that the Ty Howard we was watchin the weekend of my school?"
Yes. And the same Michael Sanchez, and the same Ryan Andrews and... Lots of CMRA riders filling the grid in AMA these days.  Ben Spies, John Haner, Randal Kienast, ... I can't keep track of them all.
It's about like trying to keep track of all the racers here on BadWeB. |
Blake
| | Posted on Tuesday, March 14, 2006 - 01:58 pm: |
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God grief, Danny Eslick... |
Dago
| | Posted on Tuesday, March 14, 2006 - 03:03 pm: |
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You've gotta love seeing the local boys compete at that level!
Ortega, I was hoping for Buell to beat the pants off everyone there as much as the next guy who roots for the underdog. It's too bad things worked out the way they did.
It appeared that (at the very least) Greg White was ready to say some good things about Buell until that terrible pit stop. Speed did close with a nice "the Buell's should become more competitive, blah, blah" statement at the end of the event summaries. In my eyes, this was a tremendous set back for the marketing dept at Buell. I'm sure they were hoping for something better than 4 DNF's from which to launch their next "We're back" campaign.
Now that I see those words ("We're Back") written out, it's probably a good thing Buell didn't mass produce those shirts. If they did, there would certainly be plays off that slogan reflecting back to the notorious days of the tubers.
Something like: "We're Back! <You sure are!>"
I've heard all the reasons, justifications, and excuses for the •••• poor Daytona score card. I understand that Daytona is like no other race. And many say that the rest of the season will give the XBRR a chance to shine. But how many excuses must be conveyed to the consumer market before different actually does become better? How many more chances will Buell get before their branding and marketing efforts are viewed as absurd? And finally, how many licks does it take to get to the tootsie-roll center of a tootsie-pop?
Fortunately for the Buell marketing dept (and marketers everywhere), people have short memories and an even shorter attention span. They'll think of something to help move units.
There's my $.02, although it's probably not even worth that. |
Court
| | Posted on Tuesday, March 14, 2006 - 03:26 pm: |
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Let me share a bit about marketing. . . if all the Buells had exploded in flames, never leaving the start. . .it'd be GOOD MARKETING.
Marketing is exposure. There is *some* bad but not much bad.
Buell did something nobody at Daytona did....they stirred the souls and passions of folks with diverse backgrounds and brand loyalty. Daytona, this year, was FUN. It was fun for me, as a Buell guy, and an absolute hoot for Stephen, my SuperBusa riding partner. Guess what his Suzuki group is talking about?. . you got it...
THE BUELLS AT DAYTONA
The DNF's sucked. Anybody who tells you different is a silly person. Buell is composed of tons of folks with a common passion for winning. I went through college on a Big 8 gymnastics scholarship. The week after I'd won a big all-around competition, I was set to "strut my stuff" in Ames, IA. I performed what, at my 183# competition weight, must to this day rank as one of the most spectacular "double gainer dismounts" that started fine and JUST STOPPED.
Your's truly was a wadded mass of meat on the floor of James H. Hilton Coliseum. I knew some people who fell once, got up and walked away from the sport. One was a kid named Rick Zimmerman from Washburn Rural High School. I could hug him today. He was a really talented guy, fully capable of absolutely embarrasing me and depriving me of a gold medal.
Come to think of it, I'm thrilled he threw his handguards on the floor and stomped out. Yeah. . . now that I think about it, I love quitters.
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Dago
| | Posted on Tuesday, March 14, 2006 - 03:43 pm: |
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"Let me share a bit about marketing. . . if all the Buells had exploded in flames, never leaving the start. . .it'd be GOOD MARKETING."
Let me share something with you . . . It can only be construed as good in the marketing dept at some time in the future when (I'm still hopeful) Buell does something extraordinary. Until then, their performance to date will be the butt of many jokes.
Remind me to tell you the story sometime of the dog chasing his tail, when...
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Lowlife
| | Posted on Tuesday, March 14, 2006 - 04:44 pm: |
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Let me share something with you . . . It can only be construed as good in the marketing dept at some time in the future when (I'm still hopeful) Buell does something extraordinary. Until then, their performance to date will be the butt of many jokes.
^^^Duly noted^^^
The ultra-cliched notion that "any publicity is good publicity" holds up in select few cases. Specifically, when it involves something like a Hollywood heiress making a creepy night-vision porno flick (who knew?). The world of professional roadracing is a different story.
I sat next to one cane-waver at the race who wouldn't shut up about XB-RR going down with the VR1000. If this is the kind of attention you are looking for, then don't let me •••• in your Cheerios.
I don't care who notices that Buell is out there. Buell will pull it off. They will be as competitive as they can be. I don't see why anyone has to derive some satisfaction from saying "I told you so". |
Court
| | Posted on Tuesday, March 14, 2006 - 04:55 pm: |
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>>>when it involves something like a Hollywood heiress making a creepy night-vision porno flick
Any my personal favorite, the guy who was going to dangle the S-1, draped in lemons, over a public event in San Francisco from a helicopter.
I spoke to him on the phone at the factory and told him I wanted to know when and where. "You're gonna try to stop me?". "Hell no, I wanna get all the inventory I can rerouted to the area!"
Lots of marketing is exposure. I'd certainly agree you can't make a blanket statement but I'd certainly not call the Buell outting a Daytona a bad thing considering all the exposure it's provided over the last 2 months and will provide for the next month. Watch what happens in the magazines....there's all going to tell us about the winner BUT then they'll talk about the Buells.
P.S. - you are REALLY into this. . I'd recommend this book. . often called the "bible of marketing and public relations".
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Lowlife
| | Posted on Tuesday, March 14, 2006 - 05:11 pm: |
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Any my personal favorite, the guy who was going to dangle the S-1, draped in lemons, over a public event in San Francisco from a helicopter.
Yeah, I remember you mentioning that one before. Honestly, if I were a casual observer, I don't think I would have made the connection with the bike and the lemons. Most likely I would have said "damn that's a cool lookin bike up there".
And if you mean that I'm REALLY into Buell racing, then I would say thats an accurate statement.
(Message edited by lowlife on March 14, 2006) |
Lowlife
| | Posted on Tuesday, March 14, 2006 - 05:22 pm: |
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Here's Erik in the pits just after qualifying. I sat on the wall at pit row for the entire 50 minutes (or however long it was) like a house cat watching birds from a window. I can only imagine how stoked he was when McWilliams finished up.
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What_the
| | Posted on Tuesday, March 14, 2006 - 07:05 pm: |
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A picture of two men, and perhaps a rider to be named later. |
Brucelee
| | Posted on Wednesday, March 15, 2006 - 10:05 am: |
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"But how many excuses must be conveyed to the consumer market before different actually does become better? How many more chances will Buell get before their branding and marketing efforts are viewed as absurd? And finally, how many licks does it take to get to the tootsie-roll center of a tootsie-pop? "
Well, usually more than ONE! With your attitude, NONE of the Japanese companies would have stayed in auto racing when they first started. They got laughed off the track.
Then.....
Some of you guys live in a very strange land, where everything you try must work the first time.
Here's a hint, ask you wife how good your first night with here went! |
Dago
| | Posted on Wednesday, March 15, 2006 - 10:26 am: |
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Typical bbs bs. You're twisting my comment by taking it out of the context in which it was presented and adding your own little blurb.
FTR, in no way am I saying to stop trying. I applaud the efforts. I'm simply saying that not all publicity is good publicity. And that the XBRR's performance at Daytona is not the foundation on which to build a "We're Back!" marketing campaign. THAT was the context in which my statement was presented.
And you really don't have a clue what goes on with me and my wife. So let's leave childish derogatory comments like that out of this conversation we're having about marketing theory, shall we? Troll on someone else. |
Diablobrian
| | Posted on Wednesday, March 15, 2006 - 10:43 am: |
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The point is, Buell IS back. It's been a couple of decades since Erik Buell has been personally involved in a racing effort.
I'd say a return to where you started is, in fact, being "back". Even if you don't sweep the podium the first time out. |
Brucelee
| | Posted on Wednesday, March 15, 2006 - 10:52 am: |
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"out of this conversation we're having about marketing theory, shall we? Troll on someone else"
well, if you knew anything about marketing theory, it has escaped us.
So far, this racing campaign as marketing is a very very big plus. It has gotten guys like me, who have never even looked at one of these races, to start watching AND buying.
And, if I were you, I would ask your wife about night #1, you never know what you might learn! |
Dago
| | Posted on Wednesday, March 15, 2006 - 10:55 am: |
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Point taken, Diablo.
But let's not go spend a ton of $ creating "We're Back!" Buell memorabilia until "We've Won!". That is unless storage is not an issue and you're looking for an expense.
Go Buell!!!
I'm glad to see they're back.
(Message edited by dago on March 15, 2006) |
Court
| | Posted on Wednesday, March 15, 2006 - 12:52 pm: |
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Many folks have no idea what Buell, Erik and the company, went through to have those 4 bikes sitting there.
There lack of ability to understand the enthusiasm some of us have is, therefore, understandable and forgiveable.
It takes nothing away from it for me.
Buell was indeed, after many years, tears and lumps.
I'm thrilled and em perfectly entitled to be. Those not sharing my enthusiasm are certainly free to share their own opinions. I respect yours, doubt you'll change mine. |
Slaughter
| | Posted on Wednesday, March 15, 2006 - 12:55 pm: |
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Court -
Yep. |
M1combat
| | Posted on Wednesday, March 15, 2006 - 01:55 pm: |
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Another "yep". I was there. They're here. They're back. To stay. Nuf said. |
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XBRR Threads Consolidated Here! »
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