| Author | Message | ||
     Ferrisbuellersdayoff |
New V-Max is labeled Star V-Max. Yet the R1 & R6 are Yamahas. WTF? | ||
| Sticks |
Intended audience? Blunt, but I think Star sounds less Asian. Some cruiser / musclebike buyers might thought to be more likely to pony up for a Star than a Yamasakonda. We can bet that exhaustive research and $ went into the decision. If they didn't know they'd make more money they wouldn't bother. ? I'm just guessing. Never been at the helm of any billion dollar companies. | ||
| Jaimec |
Yamaha intends the "Star" brand to be similar to Infiniti (to Nissan), Acura (Honda) or Lexus (Toyota). Right now, though, they're all sold in the same dealerships. I expect eventually they will separate them to give them a more distinct personality. You know, like Buell and Harley Davidson?  | ||
| Midknyte |
Jaimec nailed it. They're just trying to create a premium branding. | ||
| Edgydrifter |
Suzuki did the same thing with Boulevard, to try to create a separate "identity" for their cruiser line. | ||
| Doon |
My brother has a VStar 1100 classic. I've ridden it a couple of times and I must say it is a pretty nice bike. Rides nice, and the price was pretty attractive  | ||
| Prof_stack |
It all started with the Virago many years ago. But what cracks me up are the Star adverts in the moto magazines showing guys in doo-rags and looking like the stereotypical Harley dude, now enlightened by the Japanese bike (Yamaha) called Star. |
