He is not identified in the article, but a reliable source informs me the victim is Brian T. Rice, a minor celebrity in the electric motorcycling world:
Update (from Terry Hershner on Facebook): He was airlifted to Santa Clara Hospital ICU Friday afternoon. He is alive and can write to communicate but is unable to talk. I friended his GF Eli on FB and messaged her. All he has been able to write on a piece of paper to her is "I thought they were on the ground" meaning the powerlines.