G oog le BadWeB | Login/out | Topics | Search | Custodians | Register | Edit Profile

Buell Forum » Quick Board » Archive through January 19, 2017 » Comments from Motus related to Victory closure « Previous Next »

Author Message
Top of pagePrevious messageNext messageBottom of page Link to this message

Hughlysses
Posted on Wednesday, January 18, 2017 - 02:30 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

This was posted to Facebook earlier this week; I thought it was an interesting read and it seems some of it might apply to EBR:

quote:

Open letter from Motus Motorcycles: The Victory and Pontiac Effect

"This Motus rides like a dream, but will they be around in 5 years?"

We hear that a lot. And, it's a fair question. Customers buying a Victory in 2016 or a Pontiac in 2007 probably didn't consider their purchase risky from those brands. But, why not?

As entrepreneurs/patriots/motorcycle nuts, we are saddened by the demise of Victory Motorcycles, but not surprised. Polaris is an incredible American company making the best business decisions for shareholders, as they should. Maybe similar to decisions General Motors made with Pontiac.

Conceived in Polaris' boardrooms to grab some of the (then growing) v-twin market, Victory remained target fixated as demand for heavy cruisers shrank by half. At the same time, the European brands grew like wildfire by offering appealing bikes in other segments- and there was no American competition. While Victory marketing showed intriguing sportbike concepts under the fuzzy brand promise of an "inextinguishable passion for American performance", Victory dealers only offered 800 pound/90hp cruisers.

So, what does this have to do with Motus? The Motus customer seeks a comfortable American sportbike and values attention to detail, premium quality, and character. For riders with a Motus already in their garage, the test ride sealed the deal. As long as Motus remains laser focused on providing an incredible customer experience, we will continue to grow and launch additional models in segments that complement our brand promise.

With Victory gone, some great motorcycle dealers are starting to look for alternative lines to represent. We hope that Motus - with our V4-powered, comfortable American sportbikes - will be a good fit for them and their customers.

Motorcyclists gladly accept more risk than "regular" people as we pursue the magic that is only experienced on two wheels. Every week, riders join the growing Motus family and we are deeply grateful they share our vision.

-Brian Case and Lee Conn
January 16, 2017

More here: http://motusmotorcycles.com/blog/


Top of pagePrevious messageNext messageBottom of page Link to this message

Chauly
Posted on Wednesday, January 18, 2017 - 03:31 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Just to be clear: Victory was "target-fixated"(bad), but Motus is "laser-focused"(good)

Right?
Top of pagePrevious messageNext messageBottom of page Link to this message

Nillaice
Posted on Wednesday, January 18, 2017 - 03:54 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

'target-fixated' is a motorcycling term with negative connotations and 'laser' sounds more precise and high-tech

hopefully Motus will take off and be the next huge American moto brand.
then they can slap their logo on everything and people can replace all their old and worn out H-D badged dog food dishes and soap dispensers.
Top of pagePrevious messageNext messageBottom of page Link to this message

Greg_e
Posted on Wednesday, January 18, 2017 - 05:04 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

So who says that a Sport or Sport Touring is what people want? I would not want to go back to a sport touring machine for two up riding of any distance, that's why I bought a real full honest touring motorcycle. I see nothing in the Motus line up that would push me to buy one of their machines. Maybe if I didn't have my old XB9R there would be a little temptation, but not at all right now. Victory, at least, had something I might have wanted, but they lacked support (dealers) around me so I ended up with one of those over priced HD machines, good thing I bought it used so it was almost affordable.

Anyway, wish them luck. Maybe import duties will go up so high that we have no choice but to buy USA, which might also help out EBR.
Top of pagePrevious messageNext messageBottom of page Link to this message

Jaimec
Posted on Wednesday, January 18, 2017 - 05:30 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Motus letter touched on the one BIG problem with publicly-owned motorcycle companies. Their primary focus is NOT the customer, no matter what their colorful, glossy marketing material may say. Their primary focus is maximizing stockholder return!

Forbes magazine did a wonderful article a couple of years ago about how perverse this form of "capitalism" is. The primary focus of a business should be:
1) Attract new customers
2) Retain old customers.

That's IT. But modern publicly-owned corporations spend far more time on "maximizing profit" than anything else.

Case in point: I worked for a major travel and leisure company over a decade ago. They outsourced their IT department to IBM Global Services (and fortunately, I got to hold on to my position and was transferred over to IGS).

It quickly became obvious to me that IBM didn't give a rat's ASS about our old clients as long as they were profitable. It was more profitable to occasionally miss a service level agreement (SLA) and pay the fine, than to have the knowledgeable tech staff on payroll to insure we never missed an SLA.

Every year there were more lay-offs, and more missed SLAs... but they were able to replace us with cheaper overseas technicians so they just didn't care. They even had an internal project they called "LEAN." I'm not sure what it REALLY meant, but my friends all said it really stood for "Lay-off Every American Now."

Is EBR owned by a privately-held or a publicly-held corporation?
Top of pagePrevious messageNext messageBottom of page Link to this message

Froggy
Posted on Wednesday, January 18, 2017 - 05:59 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

It is BS like that which was part of the reason Dell went back to being a privately owned company.

EBR is private as far as I know. I believe Liquid Assets is also a private company
Top of pagePrevious messageNext messageBottom of page Link to this message

Airbozo
Posted on Wednesday, January 18, 2017 - 07:51 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Private companies are all about the customer.
Public companies are all about the stockholder.

Dell is all about making money no matter what. They know they can piss off customers because they are one of the only games in town with a broad product line, so they mostly do not fit into the above statements.

I have worked with them and against them for the last 15 years.
Top of pagePrevious messageNext messageBottom of page Link to this message

Hootowl
Posted on Wednesday, January 18, 2017 - 09:17 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Blame the law, not the companies. Publicly held companies are required to take any avenue possible to maximize shareholder returns. It's their fiduciary duty. Management can be held liable for passing up opportunities to make money. The quarterly results are all that matters. Long term results take a back seat. The long term health of the country's economy are irrelevant.
Top of pagePrevious messageNext messageBottom of page Link to this message

Jaimec
Posted on Wednesday, January 18, 2017 - 10:23 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

I remember all the excitement regarding Facebook's IPO. I dreaded it and my concerns turned out to be warranted. They are trying to monetize as much of it as they can and it gets worse and worse every month. At least it's entertaining watching the war going on between Facebook and AdBlock Plus.

Good to know EBR is still privately held. A lot of Erik's problems I believe were because his company was held by a publicly-owned company. Wandell was a PERFECT example of a CEO of a publicly held company.
Top of pagePrevious messageNext messageBottom of page Link to this message

Crusty
Posted on Wednesday, January 18, 2017 - 10:58 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Wandell was a PERFECT example of a horse's ass

Fixed it for you.
Top of pagePrevious messageNext messageBottom of page Link to this message

Jaimec
Posted on Thursday, January 19, 2017 - 07:06 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Same thing.
« Previous Next »

Add Your Message Here
Post:
Bold text Italics Underline Create a hyperlink Insert a clipart image

Username: Posting Information:
This is a public posting area. Enter your username and password if you have an account. Otherwise, enter your full name as your username and leave the password blank. Your e-mail address is optional.
Password:
E-mail:
Options: Post as "Anonymous" (Valid reason required. Abusers will be exposed. If unsure, ask.)
Enable HTML code in message
Automatically activate URLs in message
Action:

Topics | Last Day | Tree View | Search | User List | Help/Instructions | Rules | Program Credits Administration