| Author | Message | ||
     Danger_dave |
After spending what I imagine was sqillion rebranding, the company gets wound up next quarter. It's not hard to imagine the rebranding had something to do with it - is it? Anybody seen any comment from the agency responsible? | ||
| Hootowl |
The thought had occurred to me, but I didn't seriously think it was the cause. I did think it was a bit odd though, spending all that money and effort only to close it down. This only reinforces my belief that it was a spur-of-the-moment-knee-jerk-decision to shutter Buell. | ||
| Danger_dave |
A squillion is slightly less than a brazillion and a bit more than a motza. I've since had an email stating it was in fact a Gazillion. | ||
| Cityxslicker |
Must have been a sweet heart of a deal, all the money, none of the accountability, none of the responsibility, and a product that is obsolete in under 6 months. Next best thing to the hedgefund managers. | ||
| 4cammer |
Never warmed up to the new logo, and after HD put Buell asleep I hated it. | ||
| Lemonchili_x1 |
"I've since had an email stating it was in fact a Gazillion." If HD spent a Gazillion, wouldn't that reinforce the fact that the shutdown wasn't the result of the rebranding, because they would be waiting for a return on that investment? Anything else interesting in the email? I did contact the agency, CP+B, before Christmas regarding BoB and the 2010 Blast, but they fobbed me off to H-D Australia. |
