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Buell Forum » 1125R Superbike Board » Archives 001 » Archive through October 13, 2008 » Buell featured in OCT 20 TIME Magazine « Previous Next »

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Black
Posted on Sunday, October 12, 2008 - 06:56 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Nice article under "Global Business"

http://www.time.com/time/magazine/article/0,9171,1 848757,00.html
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Dynasport
Posted on Sunday, October 12, 2008 - 08:48 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

The article still gives the impression that Buell is place to cultivate future HD buyers instead of a place to cultivate Buell buyers as an end to itself. I think that has been a mistake on HD's part that seems to keep going. I think most potential Buell riders have little interest in ever owning a HD and don't particularly like the atmosphere most HD dealerships try to portray. Ultimately, I think that thought process will continue to limit the Buell market. I wish somehow Buell could be sold through independent dealers not affiliated with HD. I wish my local BMW Ducati dealer sold Buell instead of my local HD dealer.
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Jpfive
Posted on Sunday, October 12, 2008 - 10:43 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Speaking for myself, the opposite has been true. I came to Buell with little regard for HD and its products, but now find that they are growing on me. Yes, I was a practicioner of bike bigotry...and Buell has helped heal me. : )

Jack
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Kravfighter
Posted on Sunday, October 12, 2008 - 10:52 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

In my experiences, the dealerships treat Buell like an unwanted step-child, with a small cornerspace, and the salesman inheriting the area, cuz he's the new guy and low on the totem pole
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Bikejunky
Posted on Sunday, October 12, 2008 - 02:23 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Here is a picture of the Buell section at Beartooth HD/Buell



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Pridayr
Posted on Sunday, October 12, 2008 - 03:30 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

IMHO, it all has to do with $$$. $700 or so markup (I think) in a Buell vs. double, triple, quadruple that in a Harley, depending on model. Not to mention the crazy money the parts department makes.

Follow the $$$.

R
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Redscuell
Posted on Sunday, October 12, 2008 - 04:44 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

My personal experience: I made the switch to Buell strictly as a result of a visit to one of my local Harley dealers to see the V-rods. They're A$29,000 here.

When I happened to mention to the owner/salesman that I am an industrial designer, he said he would've expected me to be more interested in the 1125r, because of its innovative design and features. The R is A$17,500 here.

You know what? I did the research, the same research that I'd done on the Hondas and the V-rods before my visit to the dealer -- and he was right, the feature benefits filled the bill for an i.d. who had also been looking at the CBR1000RR: me.

So I was attracted to the fold by the HD, and brought into the fold by the Buell.
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Carbonbigfoot
Posted on Sunday, October 12, 2008 - 05:50 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

I thought it was a good article. None of the backhanded stuff you usually get in Moto mags...

Kinda nice.

R
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Pariah
Posted on Sunday, October 12, 2008 - 06:18 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Rob, you gotta stop posting as two aliases in the same thread... makes my brain hurt...
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Carbonbigfoot
Posted on Sunday, October 12, 2008 - 10:13 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

OOps... Sorry. On my wife's 'puter, and it had the pridayr saved...

Rob
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