I was thinking on Monday, with $1.6B Mega-Millions hanging in the near future.....what would I do with that money? My wife blurted out - "Beach house, Cayman Islands". I said, "Yeah, but then I'd call Erik Buell up and we'd get it right this time."
I understand the frustration and hesitation that the buying public and dealers have with this situation, but let's be honest....the guy hasn't really had enough runway to finish the vision. And if his employees keep coming back to him, who can fault him? Leadership and vision are rare commodities these days.
More posts by EBR online. Gary Hoover posted the following comment that seems to make the most sense: “Just a point of clarification for those who don't know (as opposed to those who just want to talk crap) - LAP owned EBR didn't declare bankruptcy or go out of business. After buying the rights at auction, LAP/EBR made motorcycles from March 2016 until January 2017. In January 2017, they ceased production, but they didn't shut EBR down. EBR still exists as an LAP owned company. They sold off a large amount of the equipment but retained the key rights, technology and ability to make EBR motorcycles. They would obviously like to restart or sell to someone who would restart because they need one of those things to happen to make back the money they've invested to first buy and then continue to run EBR. The recent teasing posts must indicate one of two things. Either 1) they've found an investor or buyer and EBR in some form will begin making motorcycles again, or 2) they are trying to get people talking to attract investors or buyers so EBR in some form can begin making motorcycles again. I don't think there's any other logical way to interpret the posts other than they indicate one of those two things. They're not dead and buried and they're not posting from the grave. There is almost certainly an interest to continue and the key question now is if there is an ABILITY to continue or if money is still required to make that happen. We may never see EBR revived, but these posts are telling us LAP/EBR is trying to make that happen one way or another.”
EBR/LAP would really help themselves if they'd update the EBR webpage to reflect their current state. I don't believe anything has changed apart from the parts page since motorcycle production was stopped. The pages imply you could go into a dealer right now and buy one, which isn't the case except for some left-over 2015 and earlier bikes.
Don't see it happening. EBR does not have the product or the clientele to sustain itself. Millennials are not buying motorcycles. I think EBR would need investment from India or China and build product for oversees consumption, then use that base to support US sales. It didn't work out the first time. Hopefully Pegasus can fly again.
Posted on Wednesday, November 07, 2018 - 06:05 am:
According to his LinkedIn profile, Erik is no longer associated with EBR. He’s currently listed as Chief Technical Officer and co-founder of Vanguardspark, the company that’s developing electric bicycles and motorcycles.
Posted on Wednesday, November 07, 2018 - 03:24 pm:
Posted on Wednesday, November 07, 2018 - 07:46 pm:
If Erik is not involved with EBR as mentioned in the post above and with the recent cryptic messages posted on Facebook, does that mean LAP is going to try and make a run producing bikes? LAP/EBR had a 5 year plan and time is not up yet. Strange world.