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Buell Forum » EBR & Buell in the News » Who holds the rights to the names Lightning/Cyclone etc? « Previous Next »

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Milar
Posted on Monday, October 24, 2016 - 11:02 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

With BSA set for a comeback, I wonder who holds the rights to the names Lightning, Cyclone, etc.

Mike

http://www.motorcyclenews.com/news/2016/october/ma hindra-acquire-bsa-motorcycles/
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Hughlysses
Posted on Monday, October 24, 2016 - 11:08 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

I believe Harley Davidson still owns all the copyrights associated with Buell, but it was stated here several years ago that HD corporate lawyers had been instructed not to expend any effort protecting those copyrights.
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Court
Posted on Monday, October 24, 2016 - 12:35 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

No one does. According to the USPTO they are abandoned. I'd have to check those two, specifically, but I don't think Harley-Davidson "protected" any of them.

http://www.badweatherbikers.com/cgibin/discus/show .cgi?tpc=32777&post=1582541#POST1582541
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Court
Posted on Monday, October 24, 2016 - 12:45 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)


Today
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Milar
Posted on Monday, October 24, 2016 - 01:45 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

So let me get this straight - instead of an EBR 1190SX we could have an EBR Lightning or a Buell Lightning?

Even the folks who rebuilt Triumph from the ashes were smart enough to keep the names "Triumph" and "Bonneville" instead of naming the new bike the "Bloor 900SX".

We love you Erik and we love your tradition. I want to buy a Buell Lightning. Take your name back before Mahindra does!

Mike
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Buelliedan
Posted on Monday, October 24, 2016 - 04:59 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

So Buell is no longer trademarked?
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Williamscottrobertson
Posted on Tuesday, November 29, 2016 - 07:33 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

Not technically. But, common law may still give HD rights to it. I don't think it'd be too terribly hard to steal it, especially if Erik were to attempt.

http://www.yospinlaw.com/2015/05/18/can_i_register _or_use_a_dead_trademark/
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Henshao
Posted on Thursday, December 01, 2016 - 06:38 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

These bikes deserve names. I hate alphanumeric soup.
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Johndd
Posted on Thursday, December 01, 2016 - 09:32 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

You can actually purchase 'Buell" T-Shirts from cafe press:
http://www.cafepress.com/+buell+t-shirts?utm_mediu m=cpc&utm_source=msn&utm_campaign=279016404-d-m&ut m_content=1234751561713417-adid-77171974505374&utm _term=kwd-77171979681557

I don't believe that would be possible if HD cared.
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Henshao
Posted on Thursday, December 01, 2016 - 09:37 am:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

I checked and EBR is offering a "Black Lightning" right now so maybe I spoke too soon. Lower gears on the SX, runs 10's in the quarter
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Readyxb
Posted on Saturday, December 03, 2016 - 08:06 pm:   Edit Post Delete Post View Post/Check IP Print Post    Move Post (Custodian/Admin Only) Ban Poster IP (Custodian/Admin only)

My advice - if you are seriously interested in using trademarks owned or previously owned by Harley-Davidson/H-D Michigan, LLC, you should consult a Trademark attorney.

Second, contact Judy Henslee at H-D (if still around):

Judy Henslee
Mgr., Global Brand Protection
Harley-Davidson Motor Company
3700 W. Juneau Avenue
Milwaukee, WI 53208
trademarkenforcement@harley-davidson.com
HDMC-TrademarkEnforcement@harley-davidson.com

Depending on your intent, you might also contact the licensing department:

3700 W. Juneau Avenue
Milwaukee, WI 53208
(414) 343-4218
licensingdept@harley-davidson.com
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