|Posted on Saturday, August 08, 2015 - 09:12 pm: ||
The big news this week is the Erik Buell Racingís assets were bought, as a going concern, by Atlantic Metals Group LLC. Heading that purchase effort is Bruce Belfer, who will takeover as CEO of Erik Buell Racing, while the big news is that Erik Buell will remain as the companyís president.
Talking in an interview with the Milwaukee Business Journal, Belfer explained that he intends to restart EBRís core business of making motorcycles, saying that ďIn [his] opinion, what was a viable manufacturing operation had become distracted by a single-customer consulting operation.Ē
This statement is of course refers to EBRís work for Hero MotoCorp, which the Indian company bought during the receivership process for $2.8 million. Belferís comment, along with others made to the Milwaukee Business Journal, are a telling of his view on EBRís prospects as a stand-alone motorcycle brand.
Of course, it was EBRís consulting work with Hero MotoCorp (along with the companyís equity purchase and race team sponsorship) that fueled EBRís operations.
With only a handful of dealers, and bikes slow to move out of dealership showrooms, one could argue that it was instead Erik Buell Racingís motorcycle production business that did the company in, despite conspiracy theories from Buellistas about Hero MotoCorp.
Keeping Erik Buell on at EBR is perhaps a double-edged sword. The Buell name is invariably linked to EBR, and much of the brandís following stems from Erik Buell himself.
On the other hand though, Buellís involvement can also be seen as more of the same from Erik Buell Racing, with this third incarnation of the Erik Buellís dream seemingly just as doomed as its predecessors.
Success for Belfer, Buell, and EBR will likely rely on strong access to capital, the ability to re-instill faith in dealers and find new ones, and being able to produce a motorcycle to consumers that competes in price, performance, and quality.
As always, time will tell.
|Posted on Sunday, August 09, 2015 - 08:50 am: ||
Mincing metaphors much? Start with swords and switches to the other hand? Is this a Monty Python skit? It's a stretch to understand the weak ass point.
"...Buellís involvement can also be seen as more of the same from Erik Buell Racing, with this third incarnation of the Erik Buellís dream seemingly just as doomed as its predecessors."
Because (he believes) the Hero-EBR relationship was the same as the Buell-HD relationship and both followed the same path will the same results?
Is this as negative as it seems to be?
(qualified "Buellista" status because I just put my own starter in my 1190SX & still like it)
|Posted on Sunday, August 09, 2015 - 09:53 am: ||
I just read it like a typical asphalt and rubber article.
Heavy on negative opinion and light on fact.
|Posted on Sunday, August 09, 2015 - 02:41 pm: ||
I share Snack's view.
|Posted on Monday, August 10, 2015 - 04:55 pm: ||
As do I, never any thing but fluff from them.